The campaign offered a bold, sophisticated vision of Gucci's future&mdash;and now it can be all yours.&nbsp;

After the&nbsp;<a href="https://www.lofficielusa.com/fashion/gucci-demna-debut-collection-photos-lookbook" target="_blank" rel="noopener">La Famiglia</a>&nbsp;campaign was released last September, it wasn't long before the collection&mdash;Demna's first for the label, ahead of his debut runway presentation in February&mdash;became an instant obsession for celebrities, editors, and fashion fans alike. With its buzzy, narrative-driven campaign, comprised of a memorable cast of character archetypes defined by unique styles, and accompanying film,&nbsp;<a href="https://www.lofficielusa.com/fashion/gucci-the-tiger-film-demna-debut-campaign-demi-moore" target="_blank" rel="noopener">The Tiger</a>,&nbsp;it became clear that the daring, classically sophisticated look cultivated in each and every handbag, shoe, jewelry piece, and ready-to-wear item would soon be a fixture of the label under Demna's visionary creative direction.&nbsp;
Though the collection brings Demna's characteristic innovative spirit to the forefront, details like the GG monogram and Gucci Bamboo 1947 bag recall his predecessors' creations and celebrate the legendary house's legacy.

Gucci La Famiglia Campaign

The Cast of La Famiglia

The campaign, shot by Catherine Opie, brings Gucci's codes to life, weaving drama, spontaneity, and classic Italian savoir faire together, in an effort to highlight both striking sensuality and easy elegance at once.&nbsp;
Voluminous fuzzy coats wow, sparkling jewelry pieces dazzle, and sleek, refined silhouettes rule, intertwining visual codes from Gucci's past and present. In the world of the La Famiglia campaign, dressing is never a simple, mundane task&mdash;it's a pleasure.&nbsp;
In both the men's and women's lines, the range of distinct accessories enhances&mdash;yet never overpowers&mdash;each look. From signature horsebit-adorned leather belts to iconic handbags to vintage-inspired&nbsp;<a href="https://www.lofficielusa.com/fashion/gucci-eyewear-fall-winter-2025-sunglasses-trend" target="_blank" rel="noopener">eyewear</a>, the Gucci attitude is out in full force.

Though it was just a few short months between La Famiglia's unveiling and its arrival in stores, Demna-era Gucci looks have already made their way into the hands of style icons across the industry, inciting plenty of sartorial envy. Stars ranging from Miley Cyrus to&nbsp;<a href="https://www.lofficielusa.com/fashion/joe-keery-style-girlfriend-age-stranger-things-season-5-red-carpet-photos-djo-music" target="_blank" rel="noopener">Joe Keery</a>&nbsp;have been spotted in the attire of La Famiglia's cast of characters, but now, it's your turn to step into the world of Demna's Gucci.&nbsp;
Gucci's La Famiglia collection is now available to shop&nbsp;<a href="https://www.gucci.com/us/en/nst/la-famiglia-collection" target="_blank" rel="noopener">online</a>&nbsp;and in Gucci stores worldwide.

Gucci's Highly Anticipated La Famiglia Collection Has Finally Hit Stores

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