The actor joins the brand to embody its LifeWear philosophy and expand its humanitarian commitments.

UNIQLO has announced its new Global Ambassador: Cate Blanchett. Celebrated for her work on stage and screen and recognized for her humanitarian voice, Blanchett will represent the Japanese brand&rsquo;s LifeWear philosophy &mdash; a way of dressing defined by simplicity, timelessness, and quality designed for everyone.
&ldquo;Cate Blanchett is one of the greatest actors of her generation, but our admiration goes well beyond her artistic work,&rdquo; says Tadashi Yanai, Founder and Chairman of UNIQLO and Fast Retailing. He points to her consistent support for young creators, her humanitarian engagement, and her drive for a fairer world as values shared with the brand. Together, UNIQLO and Blanchett aim to collaborate on projects that inspire real, positive change.
Blanchett, for her part, frames the partnership as more than just an aesthetic alignment. &ldquo;I admire UNIQLO&rsquo;s ambition to improve everyday life through its LifeWear philosophy &mdash; timeless design, refined simplicity, and high-quality clothing that is accessible, affordable, and durable.&rdquo; She also stresses the social dimension: &ldquo;I&rsquo;m excited to help grow the essential aspects of this philosophy: supporting the next generation, raising awareness about the global displacement crisis, engaging with communities, and finding concrete ways to build a more equitable world.&rdquo;

From Blue Jasmine to T&aacute;r, Carol to Elizabeth, Blanchett has turned every role into a defining moment. She&rsquo;s commanded West End and Broadway stages, co-led the Sydney Theatre Company, and produced films through Dirty Films to open doors for new voices. Her presence in fashion has been just as influential, consistently praised for an elegance that feels considered rather than performative.

Blanchett has long used her platform for more than performance. A UNHCR Goodwill Ambassador, she has advocated for displaced communities, while her work with the Earthshot Prize Council, the Millennium Seed Bank, and the Sydney Film Festival Foundation links culture with ecology and solidarity. She actively supports organizations ranging from the Australian Conservation Foundation to the SAG-AFTRA Foundation and the Australian Wildlife Conservancy.

By partnering with Blanchett, UNIQLO isn&rsquo;t just naming a face &mdash; it&rsquo;s aligning with a vision. The collaboration reflects a rare meeting of brand and individual, both committed to shaping a world where values carry as much weight as aesthetics. For UNIQLO, the move signals a clear message: LifeWear isn&rsquo;t only about what we wear, but about what we stand for.

Courtesy of UNIQLO.

Cate Blanchett Named Global Ambassador for Uniqlo

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Cate Blanchett Named Global Ambassador for Uniqlo

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