The new campaign captures the energy, landmarks, and faces that define the British capital.

In a cinematic and photographic ode to London, Burberry unveils Back to the City &mdash; a campaign fueled by the capital&rsquo;s energy, its architectural heritage, and the people who bring it to life every day. As autumn approaches, the British house reconnects with its urban roots through a project that&rsquo;s as visually striking as it is emotionally resonant.
&ldquo;Think of it as a guided tour of this incredible city,&rdquo; says Burberry creative director Daniel Lee. And this guided tour is anything but ordinary. The camera takes us through London&rsquo;s most emblematic arteries &mdash; from the majesty of the National Gallery to the dizzying silhouette of the London Eye, passing through the buzz of Trafalgar Square. Aboard a bright red double-decker bus &mdash; the city&rsquo;s undisputed icon &mdash; London is shown in perpetual motion, where past and present meet at every corner.

The cast perfectly embodies this contemporary vision of London style. Alongside musician Jimothy Lacoste, who composed the campaign&rsquo;s original soundtrack, there&rsquo;s the magnetic Nora Attal, the fresh energy of Rubuen Bilan-Carroll and Libby Bennett, and Bemi Orojuogun &mdash; better known as Bus Aunty on TikTok &mdash; whose love of London buses has captured the hearts of thousands online. It&rsquo;s a mix of personalities that reflects the city&rsquo;s diversity and fearless spirit.
&ldquo;It&rsquo;s the personality of its people that makes London feel so unique,&rdquo; Lee adds. &ldquo;Something you&rsquo;ll find woven into the very fabric of Burberry.&rdquo; That sentiment comes through in every stitch of the Fall 2025 collection, which masterfully blends tradition and modernity. Standout pieces include a lightweight capelet, a utilitarian field jacket, and a leather blouson. Tailoring is cut from wool and cashmere, while the iconic Burberry Check appears on silk-blend trousers, denim jeans, and wool kilts.

Accessories are equally present. Burberry introduces the Strand bag, inspired by classic quilted designs, along with new additions to the Highlands family: a smooth leather shoulder bag embossed with the Knight stamp, and a coated-check bowling bag. The timeless Cotswolds tote gets trench-inspired details. On the footwear front, equestrian-style Cavalier boots meet heeled Cadet loafers with the Knight stamp, while Rogue sneakers and Matrix trainers inject a sportier, urban touch.
With Back to the City, Burberry reaffirms its love for London &mdash; a city that&rsquo;s alive, eclectic, and impossible to pin down. A city that never stops inspiring.

Courtesy of Burberry.

Burberry Goes 'Back to the City' in a Love Letter to London

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Burberry Goes 'Back to the City' in a Love Letter to London

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