A Gucci bag after Indian Wells was only the beginning. Throughout 2026, Aryna Sabalenka has worn Gucci from the front row and red carpet to the tennis court.

Aryna Sabalenka’s year has come with more than a few Gucci appearances.
And the pieces have changed with each occasion.
It started with Gucci naming Sabalenka its Global Brand Ambassador in January.

Not long after, she wore the house in Melbourne, in a white Gucci monogram blouse finished with an oversized bow.

By March, Gucci had followed her to a title celebration.
After winning the BNP Paribas Open in Indian Wells in March, Sabalenka celebrated with a Gucci Jackie Slim in black leather over her shoulder.
She wore it with a bright pink T-shirt and black shorts, trophy in hand.

A month later, the setting changed again.

At the Laureus World Sports Awards in Madrid, where Sabalenka was named World Sportswoman of the Year, she wore a Generation Gucci one-shoulder all over embroidered gown.

By May, she was back on the court.

At the Rome Open in May, Sabalenka was back on the clay, carrying a Gucci Paparazzo large top-handle bag in sand and brown GG canvas, with brown leather trim, Horsebit detailing, the Web stripe, and gold-toned hardware.
Against her pale green tennis dress, the bag was hard to miss.

By August, Gucci was showing up in a different way.
Ahead of the US Open, Sabalenka stepped out in New York wearing a Gucci Primavera seamless stretch nylon jersey T-shirt and leggings, paired with black leather Donna pumps and a black leather Horsebit Duomo medium top-handle bag.
The T-shirt and leggings kept things close to sportswear, while the pointed pumps and structured bag changed the mood.
It looked like tenniswear, just not something meant for the court.
Then came the headphones.

On August 30, Sabalenka arrived at the US Open wearing a custom pair of Beats headphones designed with Gucci, marking the first product created by the two brands together.
Worn with her bright orange match-day look, the headphones became part of another familiar moment: arriving at the tournament grounds.
By the US Open, Gucci had found its way into yet another part of her tournament routine.

Aryna Sabalenka Always Makes a Statement In Gucci

Aryna Sabalenka Always Makes a Statement In Gucci

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