AMI brings Spring/Summer 2023 to Seoul Fashion Week and opens the first flagship store in the South Korean capital.

Alexandre Matiussi presented <a href="https://www.lofficielitalia.com/fashion-week/ami-paris-collezione-primavera-estate-2023-collezione-sfilata-parigi-foto" target="_blank" rel="noopener">AMI's Spring/Summer 2023</a> at Seoul Fashion Week. The French brand paraded in the South Korean capital, continuing the tradition inaugurated in 2019 in Shanghai. <a href="https://www.instagram.com/amiparis/" target="_blank" rel="noopener">AMI</a> presented a collection enriched by pieces designed specifically for the South Korean market, which is among the brand's top 5 international markets. The Matiussi brand showed on the first day of Seoul Fashion Week, back in attendance after more than two years of reduced events due to the pandemic, and also inaugurated the first flagship store in South Korea in the Garosu-Gil district.
Scroll to see all the looks from AMI's Spring Summer 2023 show at Seoul Fashion Week:

AMI's fashion show at Seoul Fashion Week

<a href="https://www.lofficielitalia.com/arte/ami-paris-magnum-photo-mostra-fotografica-parigi-foto" target="_blank" rel="noopener">Of the show, Alexandre Mattiussi, founder and creative director of AMI,</a> said: &ldquo;This event is our way of thanking the South Korean public for their unwavering support and enthusiasm since AMI's launch in the country. With its genuine passion for fashion and style, its avant-garde spirit, and its cultural grit, South Korea perfectly understands our brand, its roots, and its spirit.&rdquo;

AMI Paris Shows at Seoul Fashion Week

AMI Paris Shows at Seoul Fashion Week

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