We break down why the Ferragamo Hug Bag is the season&rsquo;s hottest collectible.

In the background, Francesco Granacci, 1515. By permission of he Ministry of Culture - Gallerie degli Uffizi.

High craftsmanship and modern sensibility were the two house values Ferragamo Creative Director Maximilian Davis hoped to capture in his latest to-be It Bag creation, the Hug bag. Showgoers had a first look during the Ferragamo Fall-Winter 2023 presentation in Milan, where they were able to get a glimpse of the bag&rsquo;s functional form&mdash;an elegant addition to a wardrobe of leather essentials.


We dissect the Ferragamo Hug bag into three distinct details:


<h3>1. A distinct two-strap design</h3>


The detail where the Hug bag gets its name from: two straps&mdash;finished with symmetrical Gancini closures&mdash;embrace the front panel like a hug. Intentional yet understated, this design element automatically lends an air of casual elegance to the bag, perfect for toting all day.

In the background, Giorgio Vasari, 1534. By permission of the Ministry of Culture &ndash; Gallerie degli Uffizi.


<h3>2. Of-the-moment size options</h3>


The Hug bag is presented via two forms: a roomy carry-on tote ideal as a 9 to 5 workhorse or a convenient travel purse, and a hobo bag meant to be donned as a trendy soft pouch worn under the arm.

In the background, Francesco Granacci, 1515. By permission of the Ministry of Culture &ndash; Gallerie degli Uffizi.


<h3>3. A myriad of color choices</h3>


While Ferragamo&rsquo;s signature red remains ever-present in this release, the House&rsquo;s current openness to modern hues becomes evident in the wide variety of Hug bag colors and textures: midnight blue, yellow, white and black in brushed calfskin, leather and suede.

In the Philippines, Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan&rsquo;s Shangri-La, and Rustan&rsquo;s Makati. You can also shop Ferragamo online at Trunc.ph and Rustans.com. Visit&nbsp;<a href="http://www.ssilife.com.ph/">www.ssilife.com.ph</a>&nbsp;or follow @ssilifeph on Instagram for more information.

A Deep Dive Into Ferragamo’s Newest It Bag

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