The PICC continues is storied legacy with thoughtfully upgraded facilities.

Asia&rsquo;s first convention center, the Philippine International Convention Center, celebrated its 45th anniversary with an impressive upgrade of its facilities. Quick history lesson: the PICC was opened to the public in 1976 in time for the country&rsquo;s hosting of the International Monetary Fund-World Bank Joint Board of Directors meeting. Since then, the PICC has been the setting for over 15,000 events, such as international summits, medical conventions, commencement exercises, corporate and government meetings, religious celebrations, and social gatherings.&nbsp; Designed by National Artist for Architecture Leandro V. Locsin, the Center is also a home to some of the country&rsquo;s most treasured art pieces.

At 45, the PICC is determined to maintain its standing as the Philippines&rsquo; premier event venue by continuing to improve its facilities and services. Its future plans include the construction of a new state-of-the-art building that will have 30,000 sqm for Trade Exhibitions and 60,000 sqm for office spaces for lease and a multi-story parking building for more than 200 vehicles of event attendees and office space lessees. This new building will replace The Forum when it ceases to be used as a quarantine facility. In addition, a two-story office and commercial building will be constructed to be leased out to government offices and commercial establishments.
The Center has also taken advantage of the temporary lull in its events calendar by implementing and fast-tracking a number of infrastructure projects.&nbsp; These include the conversion of the fourth&nbsp;floor of the Reception Hall and the 3rd floor of the Plenary Hall into additional office spaces for lease. Currently, there are six government agencies holding office at the PICC, whose operations remained open to the public even during the lockdowns.

Since transitioning to the new normal, PICC has been strictly implementing health and safety protocols within its premises to ensure the safety and security of all clients, guests, and employees. All of PICC&rsquo;s employees and outsourced personnel are fully vaccinated. The Center also has a Safety Seal from the Department of Tourism, which ensures compliance to public health and safety standards.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Aside from the required safety and sanitation measures, PICC also upgraded its WiFi and technology capacities to address client requirements for virtual and hybrid events. The Center has already started to accept bookings and inquiries and host meetings and gatherings as restrictions on mass gatherings are gradually eased up.

What&rsquo;s the PICC&rsquo;s secret for its longevity? PICC General Manager Renato B. Padilla says, &ldquo;[It's] our commitment to assist our clients create memorable and successful events.&nbsp; Our clients have remained loyal to us because of the excellent service we provide, before, during, and after their events.&rdquo;
For more information, visit <a href="http://www.picc.gov.ph">picc.gov.ph.</a>

The Philippine International Convention Center Celebrates Its 45th Birthday

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