Experience a world driven by bold artistry, thoughtful innovative design, and endless curiosity.

This article is only for legal-age nicotine users who would otherwise continue to smoke or use other nicotine products.
Art knows no bounds, and neither does curiosity. In this spirit, IQOS collaborates with prominent contemporary Filipino artist Isabel Santos to bring &ldquo;Curiosity Without Limits&rdquo; to life, merging art and innovation together in a bold creative experience for legal-age nicotine users.
At its core, &ldquo;Curiosity Without Limits&rdquo; is all about elevating familiar rituals through artistic expression and cutting-edge technology. The IQOS x Isabel Santos collaboration unfolds as a creative exploration with Isabel Santos&rsquo; artistic vision at the center, as IQOS devices, objects, and select retail spaces turn into immersive canvases for her distinct visual language.

Drawing from Isabel&rsquo;s artistic sensibilities and powered by IQOS&rsquo; innovative design and technology, the collaboration introduces a richer and more expressive layer to the whole IQOS experience: one that transforms everyday routines into creative moments. Legal-age nicotine users are invited to see their rituals not just as habits, but as opportunities for creativity and self-expression.

True to the IQOS spirit, this collaboration&rsquo;s launch was anything but ordinary. Hosted at RCBC Plaza, the celebration transformed the venue into a vibrant playground of art, innovation, and curiosity, exclusively for legal-age IQOS club members alongside select guests and collaborators of IQOS and Isabel Santos. At the center stood a striking island installation that held a curated showcase of IQOS devices alongside limited-edition tote bags, pouches, and MagSafe card holders, all adorned with Isabel Santos&rsquo; unmistakable design. Surrounding the space was a showcase of Isabel&rsquo;s distinct works, culminating in a commanding main art piece created exclusively for this collaboration that truly embodied the spirit of &ldquo;Curiosity Without Limits&rdquo; through an eye-catching interplay of color, motion, and form.&nbsp;

Opening the celebration, IQOS brand manager Henry Yap underscored the value of the brand&rsquo;s collaboration with the Filipino contemporary artist. He shares, &ldquo;Curiosity sits at the core of how we innovate and design.The mindset immediately connected with Isabel&rsquo;s craft. Her creative process is always driven by constantly questioning what a canvas can be and how an idea can take shape, which very much aligns with the brand values of IQOS.&rdquo;

The main highlight of the night was bestowed upon Isabel Santos as she signed the main art piece she created for the collaboration, serving as a defining moment for the shared creative vision behind IQOS x Isabel Santos and bringing the vision of Curiosity Without Limits to life in a tangible way.
The visual feast continued through other forms, including an immersive digital sensory wall that came alive with the wave of a hand, revealing hypnotizing ripples and shifting waves within Isabel&rsquo;s artwork. Nearby, a digital sketch engagement area encouraged guests to express their creativity and draw to their heart&rsquo;s desire as their works were instantly displayed onto a massive digital screen, turning their ideas into a shared visual spectacle. In another area, legal-age IQOS club members got to customize their IQOS devices with Isabel Santos&rsquo; exclusive art for the collaboration, transforming IQOS&rsquo; innovative design into a personal canvas.

A dedicated lounge area alongside cocktail tables were thoughtfully arranged throughout the space, creating pockets for conversation, connection, and celebration over good food and drinks by Moment Group and live sets from DJ HOEST, MARG&Aacute;CHI, and Arthur Tan.&nbsp;

IQOS and Isabel Santos also hosted an intimate dinner that gathered some friends from the media to celebrate this collaboration, offering a reflective pause and allowing everyone to engage with the creative vision behind this partnership. Guests were treated to a thoughtfully curated setting where conversation and curiosity flowed freely, accompanied by a 5-course meal inspired by the immersive spirit of curiosity without limits.

More than a launch, the evening unfolded as a multi-sensory experience, where art extended beyond the frame and every guest became part of the story. Through art and innovation, IQOS underscores its dedication to inspire meaningful, design-led partnerships and offer fresh ways of elevating experiences. And together with Isabel Santos, this collaboration invites legal-age nicotine users to explore curiosity without limits through unexpected and immersive ways.
Explore the IQOS x Isabel Santos custom installation at Glorietta, and elevate your IQOS devices with the exclusive IQOS x Isabel Santos design at select IQOS stores in BGC, SM Mall of Asia, and Glorietta, available for a limited time. Know more about the collaboration at <a href="https://www.iqos.com/ph/en/iqos-isabel.html">IQOS' website</a>.

IQOS and Isabel Santos Explore Curiosity Without Limits Through Art and Innovation

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