Get to know the internet's star storyteller.

If you&rsquo;ve been on the internet, then you&rsquo;re probably familiar with Emma Chamberlain. She&rsquo;s the 20-year-old YouTube sensation who made a career by keeping it real.&nbsp;

sweater, Louis Vuitton

When you watch Emma Chamberlain, you're not watching a performer, it's like you're watching your best friend. Most of her videos are fast-paced vlogs, edited with quick cuts and deadpan zoom-ins. In them, she throws joke after joke, makes fun of herself, and shows the less-than-ideal parts of her day.
It's this authenticity in the age of hyper-curation that catapulted her to fame. Today, every video upload gets her upwards of a million views.

jacket and dress, Louis Vuitton

But YouTube is no longer Emma&rsquo;s only domain. Lately, she&rsquo;s been venturing outside the video platform, and as she would put it, she&rsquo;s &ldquo;evolving.&rdquo; Emma is turning out to be quite the media entrepreneur, partnering with fashion labels and building her own business.
We know one thing for certain: the internet sensation is only getting started. And to keep you up-to-date, here are ten facts about Emma Chamberlain &ndash; the woman behind and in front of the camera.

1. She started her YouTube channel in 2017.&nbsp;

The YouTuber was only 16 when she posted <a href="https://www.youtube.com/watch?v=Ze3kKCeaJUM">her first video</a>. It was a lookbook, showing Emma wearing city-themed outfits in San Francisco.&nbsp;

2. The New York Times named her the funniest person on YouTube.

In 2019, The New York Times <a href="https://www.nytimes.com/2019/07/09/style/emma-chamberlain-youtube.html">&nbsp;released a story</a> about Emma. Journalist Jonah Browich says the YouTuber changed the world of video, going on to call her &ldquo;the funniest person on YouTube&rdquo; for her relatability and unique editing style.&nbsp;

3. She left school to focus on YouTube full-time.

why i left school

In 2017, the same year she started her account, Emma released a video explaining why she left school. "To put it in simple terms, I was just having a s***ty time," the YouTuber says in the video. She decided to focus on her growing YouTube channel instead, and it proved to be the right choice. Look at her now!

4. She has a podcast called Anything Goes With Emma Chamberlain.

As suggested by the name Anything Goes, there&rsquo;s no limit to what Emma discusses in her <a href="https://open.spotify.com/show/5VzFvh1JlEhBMS6ZHZ8CNO">podcast</a>. Every week, she releases an episode to share her advice and thoughts on topics that she finds intriguing, be it the story of her first kiss or the illusion of Instagram.

5. Before she hired a professional editor, she would spend around 20 to 30 hours editing a video.

Although she keeps the mood of her videos casual, she takes time to perfect her content. In her 2019 interview with the New York Times, she confessed it took her 20 to 30 hours to edit a single video.&nbsp;

6. She&rsquo;s changing her editing style.

alterations

<span data-preserver-spaces="true" style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Emma is trying out a new style of editing. Complied in a YouTube playlist named &ldquo;<a target="_blank" href="https://www.youtube.com/playlist?list=PLJ7Mbz2GvicPcz4wXjUBbEzHwCtrJbuyH" class="editor-rtfLink" rel="noopener" style="letter-spacing: 0px;">evolving,</a><span data-preserver-spaces="true" style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">&rdquo; her latest videos are noticeably different from the uploads that shot her to fame. The pace is slower, the music is calmer, and the shots are more purposeful.&nbsp;
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Even the thumbnails and titles of Emma's videos are different. In the older videos, she would use colorful photos and descriptive phrases. Now, the titles are usually vague words like &ldquo;bed&rdquo; or &ldquo;cool&rdquo;, and the thumbnails are unedited stills from the vlogs.&nbsp;

7. She's a Louis Vuitton ambassador.

Emma Chamberlain Gets Ready for the Louis Vuitton Show | Vogue

Emma is a darling and muse of Louis Vuitton. Her relationship with the French fashion house started in March 2019, when she attended her first <a href="https://www.vogue.com/article/emma-chamberlain-getting-ready-louis-vuitton-paris-fashion-week-video">Paris Fashion Week</a> in Louis Vuitton. Since then, she&rsquo;s also modeled for the <a href="https://www.papermag.com/louis-vuitton-emma-chamberlain-charli-damelio-2653802389.html">LV Squad and LV Sunset Sneakers campaign</a> alongside another internet star, Charli D'Amelio.

8. She hosted this year&rsquo;s LVMH Prize.

Final of the 2021 LVMH Prize

This year, YouTube was the stage for the LVMH Prize's live show. Who better to host it than the YouTube sensation herself? Emma hosted the intimate show (only nominated designers and select industry professionals were in attendance) alongside journalist Derek Blasberg.&nbsp;

9. She owns a coffee brand named Chamberlain Coffee.

TRYING VIRAL COFFEE RECIPES

While many influencers and media personalities opt to create beauty or fashion brands, Emma founded a coffee company. Before the launching of <a href="https://chamberlaincoffee.eu/">Chamberlain Coffee</a>, she frequently mentioned coffee on her socials, and the drink eventually began to be associated with her personal brand. Her team suggested a coffee company as a possible venture, and Emma immediately agreed.

10. Time Magazine named her one of the 25 Most Influential People on the Internet.

In 2019, the YouTuber made the list of the Time&rsquo;s <a href="https://time.com/5626827/the-25-most-influential-people-on-the-internet/">25 Most Influential People on the Internet</a>. The magazine lauds her for pioneering &ldquo;an approach to vlogging that shook up YouTube&rsquo;s unofficial style guide.&rdquo;&nbsp;

PHOTOGRAPHY Graham Dunn STYLING Jared Ellner&nbsp; CREATIVE DIRECTION Danyl Geneciran&nbsp; HAIR Ruslan Nureev&nbsp; MAKEUP Kate Synott&nbsp; COVER STORY Tin Dabbay

Check out the full interview with Emma Chamberlain on L'Officiel Philippine's September Issue <a href="https://gentrendpublication.com/pages/buy-lofficiel-ph?fbclid=IwAR1cfrB0eT4IKQdp6DPr3pMs3-cDH8aAAdVVhFuXmxR6DmdUvYcIR87r_aI">here</a>.&nbsp;

10 Things To Know About L'Officiel Philippines Cover Star Emma Chamberlain

Recommended posts for you

Fashion

Inside the Louis Vuitton Women’s Pre-Fall 2024 Show in Shanghai

Culture

RIMOWA Celebrates Its New Seasonal Collection in Seoul

Fashion

Dior Unveils Its Newest Boutique in Cebu

Hommes

Exclusive: Jonathan Anderson on Designing the Latest UNIQLO and JW Anderson Collection

Fashion

Here’s How You Can Dress up Your FENDI Peekaboo

Fashion

How to Style Green: The Hottest Color of the Summer

Fashion

Michelle Dee and BJ Pascual Explore Seoul in the Rokh H&M Collection

Fashion

Here’s Where You Can Watch the Louis Vuitton Women’s Voyager Show