From diamond accents to a practical moonphase and date, Longines refreshes its classic collection for women who value design and performance.

Longines enters 2025 with a refreshed perspective on feminine watchmaking through the new PrimaLuna lineup. Instead of simply revisiting previous designs, the brand emphasizes wearability, clarity, and a contemporary take on elegance. The result is a collection that retains the softness and familiarity of earlier PrimaLuna models while feeling more intentional, better proportioned, and more attuned to how women wear a watch in everyday life.
A major update appears in the moonphase model, which now includes a date display for the first time. The addition makes the complication more practical for daily use without losing its poetic appeal. One standout version elevates the design with a blue mother-of-pearl dial paired with a bezel set with 48 graduated sapphires. The stones give the watch a quiet but memorable presence and a depth of color that subtly shifts with the light.

The redesigned 34-mm case also modernizes the collection. Its softened shape and newly sculpted crown engraved with fine lunar crescents create a cleaner, more refined profile while maintaining the rounded silhouette that makes the PrimaLuna recognizable. Longines offers the case in stainless steel, steel combined with rose gold, or in gem-set variations, giving wearers options that range from understated to expressive.
Technical upgrades are discreet but meaningful. The L899.5 automatic calibre powers the moonphase-and-date layout and features a silicon balance spring for improved precision and resistance to magnetic fields. Its 72-hour power reserve allows the watch to sit untouched over a weekend and still keep time on Monday. With water resistance rated at 30 meters, the model meets expectations for a modern dress watch, providing confidence for daily wear.

Dial options further define each piece. A sunray silver dial with painted Roman numerals keeps the look timeless, while a white mother-of-pearl version with diamond indexes adds subtle brightness. For those drawn to something richer, the blue mother-of-pearl dial paired with the sapphire-set bezel adds depth and dimension, complemented by 14 diamond markers and hands in several finishes.
Comfort is also a key consideration. Updated bracelets feature shorter, curved links that wrap naturally around the wrist for a fluid fit. Leather straps in blue, red, and burgundy offer a softer alternative for those who prefer the feel of leather.

The campaign featuring Jennifer Lawrence places the collection in an intimate context. Shot in an empty opera house, the setting is quiet and introspective, suggesting that elegance does not always require an audience. It often appears in small, personal moments, which is fitting for a watch designed to be worn every day.
Ultimately, the new PrimaLuna brings Longines&rsquo; heritage into the present. It respects tradition while adding clarity, comfort, and purpose, showing that technical sophistication and everyday elegance can coexist. For women seeking a watch that combines quiet luxury, modern reliability, and effortless style, the 2025 PrimaLuna stands out as a carefully considered, fully realized choice.

Longines PrimaLuna Shines in Everyday Moments

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