<p data-start="83" data-end="252">As temperatures rise and days stretch longer, a new kind of sun protection enters the beauty conversation&mdash;one that goes beyond skin, and into the strands themselves.</p>

<p data-start="259" data-end="578" style="text-align: center;"><strong>PHOTOGRAPHY</strong> Andrea Genota</p>
<p data-start="259" data-end="578">Summer, by nature, invites us into the light. It&rsquo;s a season of movement, of warmth, of long hours spent outdoors, but also one where our routines become more intentional. We reach for sunscreen before stepping out, mindful of how the sun touches our skin. Yet, in that ritual, one detail often slips through: our hair.</p>
<p data-start="725" data-end="1244">The reality is, hair is not immune to the effects of UV. In fact, prolonged sun exposure is one of the most significant contributors to hair damage, quietly breaking down the integrity of each strand over time. Studies show that UV radiation degrades hair proteins and pigment, weakening its structure and altering its color. <span class="" data-state="closed"></span>&nbsp;What begins as a subtle dryness can evolve into something more visible: brittleness, frizz, dullness, and breakage.</p>
<p data-start="1246" data-end="1614">At a structural level, UV rays penetrate the hair&rsquo;s outer layer &mdash; the cuticle &mdash; causing moisture loss and protein breakdown, ultimately reducing strength and elasticity.&nbsp;<span class="" data-state="closed"></span> Over time, this cumulative damage doesn&rsquo;t just affect how hair looks, but how it behaves: harder to manage, less reflective, and increasingly prone to split ends.</p>
<p data-start="1616" data-end="1658">Which brings us to the idea of hair SPF.</p>
<p data-start="1660" data-end="2132">Unlike traditional sunscreen, which is measured through SPF ratings for skin, hair protection is a newer, evolving concept. Often referred to as a form of &ldquo;hair sunscreen,&rdquo; these formulations work by creating a barrier &mdash; either absorbing or reflecting UV rays &mdash; while reinforcing the hair with conditioning and antioxidant ingredients. <span class="" data-state="closed"></span>&nbsp;In essence, it&rsquo;s protection reimagined for strands: shielding against damage while preserving shine.</p>
<p data-start="2134" data-end="2199">This is where Dove&rsquo;s latest innovation enters the conversation.</p>

<p data-start="2201" data-end="2676">With the launch of its Ferulic+ UV Repair &amp; Glow range, the brand reframes haircare through a more contemporary lens &mdash; one that recognizes UV exposure as a daily aggressor, not just a seasonal concern. At the center of the line is the UV Defense Bi-Phase Serum + Oil Spray, a lightweight formula designed to protect while enhancing luminosity. Powered by a Ferulic+ antioxidant complex, it works to help neutralize the effects of UV stress while restoring softness and shine.</p>
<p data-start="2678" data-end="3080">More notably, Dove introduces its own metric: Hair Protection Factor, or HPF 70 &mdash; a way to quantify how long hair is shielded from UV damage, bringing a skincare-inspired framework into haircare. Combined with claims of up to 99% UV damage repair, the range positions itself as both preventative and corrective, addressing a category that has long gone overlooked.&nbsp;<span class="" data-state="closed"></span></p>

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<p data-start="3082" data-end="3391">For Filipinas, this shift feels particularly relevant. Living in a tropical climate where sun exposure is not occasional but constant, hair is subjected to daily UV stress, whether during commutes, beach days, or simply time spent outdoors. Protection, then, is no longer an extra step, but an essential one. And this summer, that might mean finally extending protection to where it&rsquo;s always mattered, but rarely addressed. After all, the season feels infinitely better when you know your hair is as protected as your skin &mdash; free to catch the light, without losing its shine.</p>
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What Is Hair SPF and Why Dove Is the Answer To UV Hair Damage

L'OFFICIEL HOMMES PHILIPPINES MARCH 2026 - Andres Muhlach ₱600

L'OFFICIEL PHILIPPINES MARCH 2026 - Nadine Lustre ₱600 

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What Is Hair SPF and Why Dove Is the Answer To UV Hair Damage

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