Cute aesthetics in great-performing, thoughtfully-priced formulas aren't new to the Filipino beauty scene anymore, but K-beauty inspired Chuchu Beauty is more than just that. They cover the cuteness, and more importantly good formula (the eyeshadows are so pigmented!), but we love most of all the fun functionality of every product. Here's what we love from their first collection.

Multiple-use products are big with Filipino beauty shoppers who are thrifty and can get creative with their looks. These Tiktok-famous retractable heart-shaped multi-use sticks come in 6 shades and are great as blush, eyeshadow, contour, and even lip color. It's balmy and lightweight in texture, and the product needs a bit of warming by applying on your hand or rubbing your fingers onto it&mdash;it doesn't melt right away, which is great for long-term use and storage. This multiple use pigment is very beginner-friendly and forgiving, so you have room to build the intensity or layer colors as you like.

Multi-Use Heart Sticks, P249

If you've always wanted the fullness of a tint's color but not the dryness, this is the product for you. The Juicy Dew Tint is a hybrid formula that delivers the pigment punch of a tint while also giving your lips that plump hydration with the gloss. The Dew Tint comes in 6 shades, and while the shine won't last long on the lips, it does leave you with a hydrated rosy pout as the gloss fades.

Juicy Dew Tint, P199 

Remember "magic pencils" of the '90s? Imagine them as lipsticks&mdash;that's what the lipstacks are all about. It's a 4-in-1 lipstick tower with 3 of the shades in a creamy, opaque matte finish, and one complementary moisturizing balm. It comes in 3 sets of colors (peach, rose, and coco) and it's perfect for those who love to layer, reapply, and change up their looks midday. Great also for traveling light&mdash;the shade set "coco my day" is flexible enough to be used as contour and shadow, too!

Lipstacks, P299

Connect with Chuchu Beauty on <a href="https://www.instagram.com/chuchubeautyph/" target="_blank" rel="noopener">Instagram</a> and shop their debut collection<a href="https://shopee.ph/chuchubeauty.ph" target="_blank" rel="noopener"> here</a>.

Everything From This New Fil-Beauty Brand Is Under P349

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