From redness to hyperpigmentation, sensitive skin isn&rsquo;t a one-size-fits-all. At the launch of the 6th National Healthy Skin Mission in SM Makati, Cetaphil, with Anne Curtis and leading dermatology experts, proved it&rsquo;s time to look deeper.

PHOTOGRAPHY Kevin Redder
&ldquo;There&rsquo;s More to Your Sensitive Skin&rdquo;&mdash;a phrase whispered in hushed newsroom confidence and now proclaimed with luminous assurance at the Cetaphil pop-up inside SM Makati. This year marks the 6th iteration of the National Healthy Skin Mission (NHSM), but it feels more like a quiet revelation than a routine launch. Rather than push products, the event pulses with intention: to rewrite the conversation around sensitive skin as a condition, not just a type.

Anne Curtis, Cetaphil&rsquo;s brand ambassador, didn&rsquo;t step onto red carpets or flashbulbs at this event but opened with honesty. &ldquo;After giving birth, I noticed I was more prone to hyper-pigmentation. I didn&rsquo;t know this meant I had sensitive skin too,&rdquo; she shared. In that moment, she illuminated the campaign&rsquo;s core: skincare isn&rsquo;t just surface, it&rsquo;s deeply personal.
Yet beyond the spotlight, clinical precision held its own. Galderma, Cetaphil&rsquo;s parent company, presented a stark statistic that cut through the glamour: the Philippines leads Southeast Asia and ranks sixth globally in prevalence of sensitive skin&mdash;a condition, not a category. Louie Roxas, General Manager of Galderma Philippines, made their intent crystal clear: &ldquo;With this partnership with Watsons, our vision is for every Filipino to have healthy skin.&rdquo;
Frank Patricio of Watsons chimed in, anchoring the partnership in purpose. &ldquo;This is more than knowing you have sensitive skin. It&rsquo;s understanding how to improve your skin&rsquo;s health,&rdquo; he said, echoing the mission&rsquo;s bold refusal of superficial fixes.

Dr. Zharlah Flores, board-certified dermatologist, stepped into the narrative with authority, reminding guests that sensitivity can manifest as more than irritation, think post-inflammatory pigmentation, rough texture, persistent flare-ups, and that expert care matters.
At the heart of the pop-up lies intimacy, not display: personalized skin consultations, exclusive product trials, and first look at the new Soothing &amp; Comforting CICA line. The launch introduced Cetaphil&rsquo;s newest innovation, formulated with Centella Asiatica, Allantoin, and Pentavitin. The line works in two ways: instantly reducing visible redness and strengthening the skin barrier for up to 24 hours. It&rsquo;s an upgrade for anyone seeking more than short-term relief.

Mark Sarmiento, Business Unit Head at Cetaphil, offered the final clarion call: &ldquo;Most Filipinos assume sensitive skin is a one-size issue,&rdquo; he said. &ldquo;But it can be dryness, redness-prone, hyperpigmentation-related, rough and bumpy skin, and even baby&rsquo;s delicate sensitive skin.&rdquo; Awareness without depth isn&rsquo;t enough&mdash;&ldquo;this year, the message is to understand, treat, and protect.&rdquo;
In the post-launch quiet, the pop-up leaves behind more than promotional paraphernalia but fosters a movement steeped in empathy and expertise. In the swirl of multitasking lives, there is finally space to recognize that skin isn&rsquo;t silent. And with initiatives like this, we&rsquo;re finally listening.
For those eager to experience the mission firsthand, the Cetaphil pop-up at SM Makati is open for a limited time. Visitors still have time to enjoy personalized skin consultations, try the new Soothing &amp; Comforting CICA Range, and discover exclusive offers designed to help every skin story find its healthiest glow.

Think You Know Sensitive Skin? Cetaphil’s National Healthy Skin Mission Says Otherwise

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Think You Know Sensitive Skin? Cetaphil’s National Healthy Skin Mission Says Otherwise

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