If your hair seems to be shedding more than usual, the new PhytoPhanere may be worth a try.

Have you been noticing more hair strands on your brush or in the shower? That might be a sign of reactive hair loss, which is a temporary form of hair shedding that typically lasts less than three months. And contrary to what most may think, hair loss isn’t always a genetic thing. Sometimes, our strands can react to periods of stress, exhaustion, hormonal changes after pregnancy, or even shifts in the seasons.&nbsp;
And while eating well, getting enough rest, and being gentle with our hair all help, sometimes our scalp and strands could benefit from a little more targeted care. Enter PhytoPhanere—PHYTO Paris’ newest haircare innovation specifically designed to address reactive hair loss and support the hair’s natural growth cycle.

Our hair can be affected by stress in more ways than we realize. PHYTO Paris’ 2026 research found that factors such as sun exposure, pollution, changing seasons, emotional stress, lack of sleep, and even post-pregnancy changes can throw off the hair cycle. And when that happens, your hair may move into its shedding phase earlier than usual, which can mean noticeably more strands on your brush, pillow, or shower drain.
This is where PHYTO Paris’ new PhytoPhanere hair treatment comes in. Made with 96% ingredients of natural origin like pea sprout and botanical rosemary, along with patented extracts formulated by PHYTO, its blend of botanical extracts is designed to help protect hair from everyday stressors, support the hair growth cycle, and keep the scalp healthy.

At the product launch of the new PhytoPhanere hosted at Rustan's Makati, beauty enthusiasts and hair experts came together for an intimate session centered on understanding reactive hair loss. Led by dermatologist Dr. Coreen Copuyoc, the afternoon unfolded with a meaningful discussion unpacking the factors triggering reactive hair loss, some common hair misconceptions, and expert insights into keeping the hair healthy.&nbsp;

What’s great about PHYTO’s newest innovation is that one box gives you a three-month supply, which is all you need for the recommended treatment period. Once a week after shampooing, apply one vial to damp, towel-dried hair, and work it into the scalp section by section. Follow with a gentle massage, then let the treatment sink in and get to work.
When your hair starts shedding more than usual, a little extra support can definitely go a long way. Step up your haircare routine with PhytoPhanere, and your scalp and strands will thank you for it.
PHYTO’s new PhytoPhanère retails for P3,200 and is available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Alabang, and Rustan’s Gateway, as well as online on <a href="https://rustans.com/products/phytophanere-anti-reactive-hair-loss-treatment?srsltid=AfmBOorZ4Vn7qRq-EcV89IplBjBhTwZs4NTX_6KKqrOzibHfmm7C6H-s" target="_blank" rel="noopener">Rustan’s</a>.

This Hair Treatment from PHYTO Paris Targets Reactive Hair Loss in Three Months

L'OFFICIEL PHILIPPINES AUGUST 2026 - Tia Lee ₱600

L'OFFICIEL HOMMES PHILIPPINES JUNE 2026 - James Reid ₱600

This Hair Treatment from PHYTO Paris Targets Reactive Hair Loss in Three Months

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