A fruity-floral burst that&rsquo;s unapologetically bold and sensuously modern, Miss Dior Essence captures the magnetism of youth in full, vibrant bloom.

Dior is ushering in a new chapter with Miss Dior Essence, a fragrance conceived by Perfume Creation Director Francis Kurkdjian as a manifesto of confident femininity. Playful yet intense, the scent distills vitality into something both sensual and irreverent.
&ldquo;Fruity, luscious, juicy... and sensual! I imagined the scent of Miss Dior Essence as a sexy and irreverent pop-art statement, like a reflection of the Serge Gainsbourg song Comic Strip, which goes SHEBAM! POW! BLOP! WIZZ!&rdquo; Kurkdjian said. The result is a perfume that embodies the spirit of a liberated woman, brimming with color, energy, and audacity.

The composition opens with jammy blackberry and elderflower, at once gourmand and sparklingly fresh. A lush jasmine sambac heart anchors the fragrance to its Miss Dior lineage, while rich oakwood deepens the base, lending it a textured sensuality. The result is an olfactory signature that is vivid, addictive, and deliberately provocative. &ldquo;My Miss Dior is rather like contemporary girls&hellip; intense and concentrated, it leaves a vivid, addictive scent behind that is hyper-feminine, but also refuses anything that might hinder freedom,&rdquo; Kurkdjian added.

Packaging reinforces the theme of returning to essentials. The bottle, cut with the precision of a Dior suit, is adorned with a bold black grosgrain dagger bow and finished with a refined glass cap. Frosted sides engraved with Dior&rsquo;s houndstooth motif echo the original Miss Dior bottle of 1948, while asserting a modern edge.
For the campaign, Natalie Portman reprises her role as Miss Dior, captured by director Manu Cossu in a narrative that unfolds across Paris. Dressed in a zipped warrior corset and short skirt, Natalie exudes a fiery spirit, embodying the fragrance&rsquo;s balance of rebellious energy and romantic allure.

Miss Dior Essence is available in 35ML (P7,400), 50ML (P9,850), and 80ML (P13,650). The scent will launch in all Dior Beauty Boutiques and Counters on September 1, 2025.

Meet Miss Dior Essence: Dior’s Newest Fragrance Meant to Make a Bold Statement

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Meet Miss Dior Essence: Dior’s Newest Fragrance Meant to Make a Bold Statement

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