The luxury brand welcomes the K-pop icon as its first Korean Global Brand Ambassador.

Adding another milestone to her already accomplished career, South Korean singer-songwriter and actress IU has been announced as the first Korean to join Est&eacute;e Lauder&rsquo;s roster of global brand ambassadors. Since her debut in 2008, she has earned acclaim and recognition for her exceptional talent and versatility both in music and acting. With her monumental record of acting projects and stellar discography that have captured the hearts of many fans worldwide, IU has already solidified her status as a beloved icon in Korean entertainment&ndash;even becoming one of the most influential artists of her time.&nbsp;
But beyond her star power and incredible passion in her career, it&rsquo;s also IU&rsquo;s sense of purpose and philanthropic endeavors that have deeply connected with Est&eacute;e Lauder&rsquo;s core values, bringing the French beauty brand to welcome her into their lineup of global ambassadors.&nbsp;
&ldquo;I am incredibly excited to be joining Est&eacute;e Lauder,&rdquo; IU shares. &ldquo;It is an iconic brand founded by an inspirational woman leader and is beloved by so many women around the world. I am truly honored to be part of it.&rdquo; &nbsp;&nbsp;

&ldquo;We&rsquo;re excited to collaborate with such a talented and inspiring artist whose relevancy and far-reaching popularity will allow us to connect with a new generation of consumers in Asia and around the world.&rdquo; &ndash; Justin Boxford, Global Brand President, Est&eacute;e Lauder

IU is Estée Lauder’s Newest Global Brand Ambassador

IU is Estée Lauder’s Newest Global Brand Ambassador

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