Just as you dress for the occasion, your fragrance should dress your mood.

Fashion people know that getting dressed simply doesn’t end with the outfit. Some build their look around a statement jacket. Others let their jewelry do the talking. But the most considered dressers know that the secret to having memorable style lies beyond what meets the eye: a captivating fragrance.&nbsp;
Like the perfect cherry on top, the right scent lingers long after you’ve left the room, becoming part of your signature style just as much as the clothes you choose. Fragrance has become not just a means of smelling good, but also a way of channeling the energy you want for the day.&nbsp;

That is exactly what&nbsp;Initio Parfums Privés explores with its newest collection, Supercharged.
Known for creating fragrance beyond traditional perfumery, Initio has built its identity around the idea that scents can do more than just smell good. The French fragrance house’s latest collection fully embodies that philosophy, pairing emotion with scientific research to craft fragrances around how you want to feel. Thoughtfully developed in collaboration with health and beauty innovator dsm-firmenisch, the Supercharged collection is formulated with patented active molecules expertly designed to trigger one specific emotion: joy.

While many fragrance houses often tell stories of romance or relaxation, Initio explores the feeling of pure delight instead. Between packed schedules and the need to always be on the go, moments of joy can feel too few and far in between. Backed by research suggesting that many people can't easily recall the last time they felt truly joyful, the collection serves as a reminder that happiness is something we all can make room for.
Bringing Initio’s feel-good philosophy to life, the Supercharged collection introduces two EDP fragrances crafted for different states of mind: Wild Rush and Sugar Blast.&nbsp;
For days that call for high spirits, there’s Wild Rush to set the mood. This scent comes alive with top notes of bright bergamot, softened with lavender, and finally grounded by rich notes of caramel, sandalwood, and patchouli. Perhaps you’re in the mood to make a sparkling fashion statement, this fragrance is the perfect energy elixir.

Then there’s Sugar Blast, the sweeter and more playful scent of the two. Built around creamy notes of vanilla, praline, coconut, rum, along with aromatic accords of cashmeran and ambroxan, it’s deliciously gourmand yet balanced with enough warmth for it to not feel too overwhelming. If Wild Rush is about having momentum, Sugar Blast is about embracing spontaneity. Say yes to brunch plans with friends, stay out a little longer, and laugh a little louder. It's designed to bottle that feel-good energy and give you the right amount of dopamine rush for the day.

What makes the Supercharged collection stand out isn't just how the fragrances smell, but how they can elevate the way you dress. After all, the right scent can be just as transformative as the right combination of clothes and accessories. Instead of asking whether you’re in the mood for something floral, fresh, or gourmand, Initio encourages a new way of choosing fragrance altogether: start with how you want to feel.
Shop the INITIO Supercharged collection at Atelier de Prestige, the exclusive distributor of INITIO Parfums Privés in the Philippines, with boutiques located at Greenbelt 5, SM Aura, and Cebu.

L’O Picks: Initio’s Supercharged Collection Is the Fragrance Upgrade Fashion People Need

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