Heart Evangelista, style icon and global trendsetter, steps into a bold new era with Mugler, bringing her signature elegance and fearless spirit to the world of fragrance.

If there&rsquo;s anyone who embodies fashion&rsquo;s fearless spirit, it&rsquo;s Heart Evangelista. The Filipina actress, artist, and globally recognized style icon has long been a fixture in the front rows of couture week, effortlessly blending trendy aesthetics with timeless sophistication. Now, she&rsquo;s bringing that signature elegance to the world of fragrance as the newly appointed Regional Ambassador for Mugler Fragrances in Southeast Asia.
Mugler, a house synonymous with boundary-pushing design and unapologetic individuality, has found its perfect muse in Evangelista. Known for her ability to reinvent and redefine personal style, she represents the very essence of the brand&rsquo;s bold and transformative ethos. &ldquo;Heart embodies the fearless and fascinating essence of Mugler,&rdquo; shares Charles-Alexandre Boczmak, General Manager of SAPMENA L&rsquo;Or&eacute;al International Distribution.

For Heart, the partnership is a natural fit. &ldquo;Mugler is all about bold, transformative beauty &mdash; it's daring and unapologetic, which really speaks to me,&rdquo; she shares. &ldquo;Being the ambassador for the Southeast Asia region is such an honor because Mugler doesn&rsquo;t just create fragrances; they create art that empowers people to express themselves in the most authentic way.&rdquo;
A firm believer in fragrance as an extension of personal style, Heart approaches scent as a daily ritual. &ldquo;It&rsquo;s like an invisible accessory that can change your entire vibe,&rdquo; she says. &ldquo;Fragrance is not just about smelling good; it&rsquo;s about creating an aura that reflects my personality. It&rsquo;s how I want to be remembered long after I leave a room.&rdquo;
Her go-to scent? Angel Nova. &ldquo;It&rsquo;s so mysterious and captivating, and it always makes me feel powerful, yet feminine,&rdquo; she reveals. &ldquo;But each Angel &mdash; such as the iconic Eau de Parfum or Angel Fantasm &mdash; has a special place for me, and it really depends on my mood at that moment.&rdquo;
Mugler&rsquo;s bold and boundary-breaking approach to fragrance mirrors her own philosophy on beauty and self-expression. &ldquo;Mugler is for the fearless and the bold, and I&rsquo;ve always been someone who embraces challenges,&rdquo; she explains. &ldquo;The way their fragrances command attention while being elegant aligns with how I want to live and express myself &mdash; confident, stylish, and always pushing boundaries.&rdquo;

Beyond scent, Heart's collaboration with Mugler represents something deeper &mdash; an alignment of values that celebrates transformation, empowerment, and individuality. &ldquo;It&rsquo;s like being a part of something revolutionary,&rdquo; she says of joining the Mugler family. &ldquo;Mugler has always been ahead of the curve, and I&rsquo;m proud to represent a brand that&rsquo;s all about transformation and empowerment. It feels like a natural fit.&rdquo;
With her fashion credentials and a devoted global following, Heart&rsquo;s Mugler era is sure to captivate. As she looks ahead, she&rsquo;s most excited to bring Mugler&rsquo;s daring vision to a larger audience. &ldquo;I look forward to exploring how fragrance can empower women to feel as confident and strong as they truly are,&rdquo; she says.

Heart Evangelista Joins Mugler Fragrances as Regional Ambassador

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