Already a Chanel ambassador, the Grammy-nominated singer now fronts Coco Mademoiselle Crush Absolu, a deeper, more intense interpretation of the House's iconic fragrance.

Following the announcement of Coco Mademoiselle Crush Absolu, a new interpretation of its iconic fragrance, Chanel has revealed the face of the launch: American singer-songwriter Gracie Abrams. Already an ambassador for the House, the Grammy-nominated artist now becomes the face of this new interpretation of Coco Mademoiselle, conceived as a deeper, more intense expression of the original.
For Chanel, the choice is a natural one. The House sees Gracie Abrams as the latest in a long line of independent, creative women first embodied by Gabrielle Chanel. In a poetic statement, Chanel draws a symbolic parallel between the two: "One emerged during the Belle Époque in a cabaret in Moulins; the other, last year, during The Secret of Us Deluxe Tour in America. Between the two lies a century-and-a-half of free-spirited women." Rather than any physical resemblance, Chanel celebrates a shared attitude: understated elegance, unapologetic freedom, and a modernity that feels timeless.

"It’s unreal to be the new face of Coco Mademoiselle. I feel an immense sense of pride," Gracie Abrams said in a statement. "I love that Coco is someone who leaves a mark everywhere she goes. Sometimes, I wish I could be more like her."
That vision is shared by Thomas du Pré de Saint Maur, Chanel's Head of Global Creative Resources for Fragrance &amp; Beauty. "Gracie naturally embodies the spirit of Chanel. Like Gabrielle Chanel once did, she asserts herself without artifice, driven by a fierce sense of freedom and an instinctive elegance. There is that liveliness in her, that unfussy refinement, which recalls Coco’s modernity. It is less a matter of silhouette than of attitude."
The fragrance itself retains the luminous signature of the original Coco Mademoiselle, with notes of orange and jasmine, while introducing a darker, more assertive depth. It reflects Chanel's ambition to reinterpret one of its most iconic fragrances for a new generation of women without abandoning the heritage that made it a classic.
By entrusting this campaign to Gracie Abrams, one of the fastest-rising figures in international music, Chanel also continues its dialogue with a younger audience. It is a meeting of heritage and modernity, where the spirit of Gabrielle Chanel finds a new echo in the voice and personality of an artist who has made authenticity her signature.

Courtesy of Chanel.

Gracie Abrams Shines as the Face of Chanel Coco Mademoiselle Crush Absolu

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Gracie Abrams Shines as the Face of Chanel Coco Mademoiselle Crush Absolu

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