Louis Vuitton unveils La Beaut&eacute; Louis Vuitton, its first-ever cosmetics line. With Pat McGrath as Creative Director, Cosmetics, the Maison extends its legacy of artistry, storytelling, and savoir-faire into a new universe of beauty.

Beauty has always been part of the Louis Vuitton story. Long before La Beaut&eacute; Louis Vuitton was imagined, the Maison was crafting vanity cases for women&rsquo;s toiletries as early as 1854. By the 1920s, these creations had evolved into powder compacts, brushes, and mirrors, establishing beauty as an integral part of the Vuitton world. Some of these pieces remain legendary: Le Milano, presented in 1925 as a feat of leatherwork and goldsmithery, or the bespoke toiletry trunks for soprano Marthe Chenal and Polish composer Ignacy Jan Paderewski, both created the same year.
Fast forward a century, and Louis Vuitton has already made its mark in fragrance, with Les Parfums Louis Vuitton becoming modern icons through scents such as L&rsquo;Immensit&eacute;, Ombre Nomade, Imagination and Attrape-R&ecirc;ves. Now, the Maison writes its next chapter: La Beaut&eacute; Louis Vuitton, a full-fledged cosmetics universe that feels both new and entirely inevitable.

<h3 data-start="1575" data-end="1608">Pat McGrath Joins the House</h3>
Guiding this debut is none other than Pat McGrath, appointed Creative Director, Cosmetics. Renowned as one of the most influential makeup artists in the world, McGrath brings her visionary approach to the Maison, shaping products that balance couture artistry with technical precision. Her appointment signals Louis Vuitton&rsquo;s serious intent: this is not simply an extension, but the beginning of a bold new beauty era.

<h3 data-start="2040" data-end="2082">A Distinct Place in the Beauty World</h3>
La Beaut&eacute; Louis Vuitton is defined by three pillars. First, the art of storytelling, where product names and colors draw directly from the Maison&rsquo;s codes and history. Then, the art of travel, expressed through exquisite trunks and leather cases in the Monogram canvas that recall Louis Vuitton&rsquo;s journey-making heritage. Finally, the art of living, captured in a handcrafted vanity trunk that transforms beauty into a ritual, echoing the Maison&rsquo;s savoir-faire and intimate relationship with craftsmanship.

<h3 data-start="2605" data-end="2625">The Collection</h3>
The debut collection is as considered as it is expansive: 55 lipsticks, their number a deliberate nod to the Roman numeral &ldquo;LV,&rdquo; stand at its core. They are joined by 10 lip balms and 8 eyeshadow palettes, each composed of four complementary shades. Supporting the products is a suite of leather goods and small accessories, from lipstick pouches to miniature trunks, designed to house the line with elegance and practicality. Every formula is crafted in France with Louis Vuitton&rsquo;s commitment to precision and innovation.

Set to arrive&nbsp;online on&nbsp;August 25 and in-store&nbsp;on August 29, La Beaut&eacute; Louis Vuitton&nbsp;represents not only a new product category but also a return to origins&mdash;an echo of the vanity cases and toiletry trunks that first established Louis Vuitton as a companion in the rituals of beauty more than 170 years ago.

Your First Look at La Beauté Louis Vuitton

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Your First Look at La Beauté Louis Vuitton

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