Dove&rsquo;s recent local study found startling facts about hair damage.

There are many issues to untangle when it comes to hair damage: Who&rsquo;s prone to it? What causes it? Does colored hair equate to damaged hair? How about split ends? And the most distressing one of all: how exactly does one solve damage hair? The truth is, more people ought to ask these questions, because hair damage is more common than what most people think. Dove comes with receipts&mdash;in the form of a study they conducted among a survey of 1701 Filipinas. According to the study, 91 percent of Filipinas suffer from some form of hair damage, with almost 85 percent of these respondents stating that they experience light to moderate damage in their hair.

These results become even more alarming when further in the study, it&rsquo;s revealed that hair damage can exist even without extreme or transformative hair treatments such as bleaching, coloring or excessive styling, which most people pinpoint as the main drivers for hair damage. Get this: out of all respondents, only 50 percent have had hair color or hair styling treatments on their hair, while 66 percent only brush and comb their hair in the last six months. In fact, the study shows that 99 percent of women inadvertently damage their hair every day. This just proves that hair damage can affect anyone, regardless of hair activity.

Overall, this Dove study proves that women are still in a constant search of products that will improve their hair, with 75 percent of surveyed Filipinas stating that they are dissatisfied with their current hair condition, and only one out of 10 Filipinas believing that their hair has reached its full beauty. This dissatisfaction has led them to be less than enthusiastic in their hair choices, with 46 percent resorting to cutting their hair as a result of hair damage, and 32 percent who even had to make lifestyle changes just because of their damaged hair. 
Dove believes that fear of hair damage shouldn&rsquo;t stop you from enjoying life&mdash;but the still ongoing search for products that effectively address hair damage leaves Filipinas with no choice but to go on the defense than to further experience damage. While 91 percent of Filipinas admit to using one to two products daily to address hair damage,&nbsp; three out of five Filipinas admit they haven&rsquo;t found a solution to hair damage.

At the end of the day, why should this Dove study strike a cord on both hair brands and their customers? The study matters because it&rsquo;s a clear indication that there remains to be a gap in the market for a hair damage solution that suits Filipinas. Nowadays, hair products are available across all segments and price points&mdash;there shouldn&rsquo;t be a reason why an honest-to-goodness, effective product that answers hair damage concerns should be absent from the already aggressive hair product industry.
Is this study a precursor to something new up Dove&rsquo;s sleeve? We&rsquo;ll keep you posted for any developments.

Hair Damage Among Filipinas: It’s Worse Than You Think

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