The model debuts the new Prada Touch blush designed for beauty on the go.

Bella Hadid is entering a new chapter with Prada Beauty, becoming the first global ambassador for the brand&rsquo;s beauty division. The partnership marks a key step in Prada&rsquo;s growing presence in cosmetics, a category the house officially entered in 2023 in collaboration with L'Or&eacute;al.
From the start, Prada Beauty has positioned itself around a deliberately unconventional approach, rejecting traditional beauty clich&eacute;s in favor of experimentation and individuality. Hadid&rsquo;s appointment reflects that direction. As a model, entrepreneur, and outspoken figure within the fashion industry, she embodies the blend of authenticity and creative freedom the brand aims to project.

The collaboration launches alongside a new product, Prada Touch, the brand&rsquo;s first blush within its makeup line.
According to global president Rosa Carri&ccedil;o, the concept behind the launch is independence. &ldquo;It&rsquo;s about celebrating women who don&rsquo;t need complication to feel powerful,&rdquo; she explains. &ldquo;When a woman masters her beauty routine without relying on hours of preparation or countless products, she gains something even more valuable, time.&rdquo;
The product focuses on three defining elements. First, its modular format: the triangular packaging can connect with other units to form compact, customizable palettes. Second, versatility: the cream-to-powder formula can be applied not only on the cheeks but also on lips and eyelids. Finally, autonomy: the formula promises up to twelve hours of wear without the need for touch-ups.
Prada Touch launches in eight shades, ranging from B32 Caff&egrave; to P76 Waterlily, offering a palette designed to simplify beauty routines without sacrificing refinement.
The product will debut exclusively on March 22 across Europe and North America through Sephora stores.

Bella Hadid. Courtesy of Prada.

Bella Hadid Announced as First Prada Beauty Global Ambassador

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Bella Hadid Announced as First Prada Beauty Global Ambassador

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