Over 160 brands, star-studded guest appearances, and exclusive launches are taking over SMX Convention Center Manila for Beautycon 2025 this August 28&ndash;31.

Beauty fans, get ready: Beautycon 2025 is back. From August 28 to 31, the SMX Convention Center Manila will transform into the country&rsquo;s ultimate beauty destination, with over 160 brands under one roof.
Watsons, SM Beauty, and LOOK At Me are once again joining forces to bring beauty lovers a weekend of discovery, shopping, and inspiration. Across five function rooms, attendees can explore immersive zones dedicated to premium beauty, cosmetics and fragrances, men&rsquo;s grooming, skincare, and personal care.
The lineup is stacked with both cult-favorite and debut brands. Expect to see Chuchu Beauty, Lucky Beauty, Numbuzin, Torriden, &amp;honey, 8 The Thalasso, Fino, Wakemake, Cologram, BringGreen, and more &mdash; some launching in the Philippine market for the very first time.

Beyond shopping, Beautycon also delivers an experience-driven program. Visitors will hear from and meet some of the country&rsquo;s top celebrities and beauty insiders, including Heart Evangelista, Kathryn Bernardo, Marco Gumabao, Nadine Lustre, Anne Curtis, Gabbi Garcia, Sarah Lahbati, Janine Gutierrez, Dra. Vicki Belo, Hayden Kho, Sarah Geronimo, Solenn Heussaff, Rabiya Mateo, Ashley Ortega, Andrea Brilliantes, Max Collins, among others. From brand takeovers to masterclasses and industry talks, the four-day event is shaping up to be a star-powered celebration of beauty culture.
&ldquo;Last year was already remarkable, but this year, it&rsquo;s all about going big and enjoying the exclusive perks of being a loyal customer,&rdquo; says Sharon Decapia, SAVP for Marketing, PR, and Sustainability of Watsons Philippines.
Beautycon 2025 runs from 12 p.m. to 9 p.m. on August 28, and 10 a.m. to 9 p.m. from August 29 to 31, at Function Rooms 1&ndash;5, SMX Convention Center Manila. Admission is free for Watsons Club, SMAC, and LOOK At Me members. Simply show your membership QR code (Watsons Club or LOOK At Me) or SMAC card at the registration booth.
Mark your calendars, bring your friends, and discover the best of beauty this weekend. For updates and exclusives, follow @watsonsph, @smbeauty, and @lookatme on social media.

Discover the Best of Beauty at This Convention Happening This Weekend

L'OFFICIEL PHILIPPINES AUGUST 2025 - Kaila Estrada ₱600

L'OFFICIEL HOMMES PHILIPPINES JUNE 2025 - Cole Micek ₱600

L'OFFICIEL PHILIPPINES JUNE/JULY 2025 - Intimate Encounters ₱600

Discover the Best of Beauty at This Convention Happening This Weekend

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