#SensitiveSkinWontStopUs celebrates vulnerability, visibility, and oat-powered skincare that does more than soothe &mdash; it strengthens.

For those who&rsquo;ve ever stood under harsh lighting, skin flushed and flaring, wondering if the world could see what you were desperately trying to cover up &mdash; this one&rsquo;s for you.
Having sensitive skin isn&rsquo;t just a cosmetic inconvenience. It&rsquo;s psychological. It changes how you move through a room, how closely you lean into a hug, or whether you even say yes to a beach weekend. The invisible weight of eczema patches, mysterious rashes, or that relentless tightness after cleansing is rarely captured in glossy magazine spreads. But now, Aveeno &mdash; armed with 75 years of oat-powered science and an unwavering understanding of what it means to live with reactive skin &mdash; is challenging that silence with its latest campaign: #SensitiveSkinWontStopUs.
It&rsquo;s more than a slogan. It&rsquo;s a shared sigh of relief for the 7 in 10 Filipinos who quietly grapple with the daily ups and downs of sensitive skin. Through its Sensitive Skin Stories campaign, Aveeno is spotlighting real voices, people who have turned their skin setbacks into skin strength. From athlete and host Vince Velasco, who endured childhood bullying due to his eczema, to color analyst Enzo Villacorta, who candidly recalls how his skin struggles undermined his self-worth, these stories are raw, unfiltered, and remarkably relatable.

The #SensitiveSkinWontStopUs gallery

Color analyst Enzo Villacorta

Host and personality Vince Velasco

At a gallery-style launch earlier this month, Aveeno transformed vulnerability into a kind of visual poetry. Anecdotes and portraits were paired with interactive exhibits, offering an intimate look at the emotional terrain of sensitive skin, from the sting of first flare-ups to the calm of finally finding a routine that works. It wasn&rsquo;t about before-and-after photos. It was about what happens in between &mdash; the rebuilding of confidence, the reclaiming of visibility, and the quiet, powerful choice to show up anyway.
&ldquo;I&rsquo;ve learned that skin doesn&rsquo;t have to be perfect to be powerful,&rdquo; said Enzo, who now relies on Aveeno&rsquo;s fuss-free formulations to meet his skin where it&rsquo;s at. And therein lies the magic: Aveeno doesn&rsquo;t promise perfection. It offers possibility. Backed by dermatologist-endorsed oat science, its face and body products work with your skin&rsquo;s natural barrier, soothing and protecting it from life&rsquo;s many aggressors: pollution, stress, and overactive routines.

Aveeno Marketing Manager Ira Santos

Dermatologist Dr. Paula Carait

As Aveeno Marketing Manager Ira Santos puts it, &ldquo;Your skin should never be a reason to stay on the sidelines.&rdquo; The campaign isn&rsquo;t just about oat-infused serums and barrier creams&mdash;it&rsquo;s a movement. One that says your redness doesn&rsquo;t make you fragile. Your breakouts don&rsquo;t make you broken. And your sensitivity? That&rsquo;s your strength.
Even Dr. Paula Carait, a dermatologist, emphasized that sensitivity isn&rsquo;t just about dryness or flakes. &ldquo;It can show up as burning, stinging, or itching&mdash;even in well-hydrated skin,&rdquo; she explained. &ldquo;That&rsquo;s why science-backed ingredients like oat are essential&mdash;they don&rsquo;t just soothe, they restore.&rdquo;
The campaign also resonated deeply with parents, like Kenvue Senior Marketing Manager Isabel Lacson-Ruiz, who navigates the realities of atopic dermatitis as a mother of three. &ldquo;It&rsquo;s about celebrating sensitivity despite the challenges&mdash;not holding back,&rdquo; she shared. &ldquo;Because aspirations deserve to be bigger than your symptoms.&rdquo;

With #SensitiveSkinWontStopUs, Aveeno doesn&rsquo;t just champion skincare but fosters community. The brand is creating space for a more honest and inclusive dialogue around beauty and well-being, one that recognizes that sensitivity is not a flaw, but a fact of life. And it doesn&rsquo;t have to be isolating.

Aveeno Ushers in a More Empowered Era of Skin Acceptance

Aveeno Ushers in a More Empowered Era of Skin Acceptance

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