&nbsp;A sneak peek into the world of Aveda Artistry.

Founded in 1978 with the purpose to care for the earth and persistently oppose animal testing, Aveda creates vegan, high-performance hair, skin, and body formulations with sustainability in mind for consumers and professionals in the beauty industry. Sustainability means many things, but raising awareness is undoubtedly one of its goals. This philosophy is at the heart of their recently published video series, Atelier by Aveda.

Aveda's brand mission and commitment to environmental leadership are woven throughout the series. Barbara De Laere, Global Brand President of Aveda, speaks directly about the brand's stance and commitments. The digital magazine also takes us around the globe with Aveda Artistry showcasing new trends and giving a look into the behind the scenes of Aveda Artistry. Viewers gain insider access to some of the most thrilling hair moments and Aveda Artists Ricardo Dinis, Global Director of Hair Cutting; Ren&eacute;e Gadar, Global Director of Texture; Ian Michael Black, Global Director of Haircolor; and Janell Geason, Global Director Makeup. Kicking off at New York Fashion Week, watch the video to see how Aveda reveals the trends emerging backstage.

NYFW, Strong Blonde, Aveda Artist Nathan Yazbek, Holiday Style | Atelier by Aveda Series | Episode 1

Aveda products are available in over 45 markets at Aveda stores, partner salons, specialty retailers, and at aveda.com.

Aveda Introduces Atelier by Aveda, a Video Series Celebrating Artistry and Sustainability

Recommended posts for you

Fashion

All the Major Fashion Moments from Zico and Jennie's “SPOT!” Music Video

Fashion

The Skechers x Snoop Dogg Collection Is Perfect for NFT Lovers

Fashion

The Victoria Beckham x MANGO Collaboration Is the Definition of Summer Elegance

Hommes

Peach Pachara Loves Being Unapologetically Himself

Beauty

Experts Reveal Key Ingredients You Shouldn’t Miss In A Shampoo

Fashion

The First Men's Fine Jewelry Collection From Louis Vuitton Is Inspired by Denim

Fashion

Introducing JENTLE SALON, the Third Collaboration by Gentle Monster and Jennie

Hommes

Maison Margiela Returns to the Philippines